Build relationships that build your business!

Newsletters are the #1 way to keep you top-of-mind with clients, prospects – and referrals.


Patient advocate tips on post it notes

Short on time?

Short on ideas?

Don’t like to write?

Our newsletter program is for you! We supply the articles. You take the credit!

  • Fresh, interesting, and useful health care tips
  • Professionally written according to health literacy best practices
  • Every article includes a “Call to Action,” giving readers a good reason to contact you.

    Every article reflects your professionalism.

    • Short and Sweet – Quick to read, friendly tone
    • Useful, Practical Tips & Info that showcase your expertise
    • A Call to Action – a reason to contact you – is given in every article  (topic-related)
    • Edit as You Wish – or use “as is.” Every article is formatted in Word, making it easy to cut/paste and make changes.

    Note: Graphics shown (right) are one way to format your articles. You may design as you wish. Learn more. See FAQs.

    Our articles deliver.

    • Our average newsletter open rate of 45% is more than double the health care business open rate of 21%.
    • Note: Your results may vary depending on your subject lines, format and other variables – all covered in our free coaching session with every subscription.

      Our articles give you more ways to connect with clients, prospects, and referrals:

      • Post snippets/highlights to your Facebook and Instagram pages
      • Use as your script to create short videos or podcasts for your business (post to your website – great for visitor engagement!)
      • Host webinars on each topic, invite Q & A with your audience – another great relationship-builder!

      Make the best use of your time, talents and resources.

      Save countless hours of your billable time.

      • More time for your clients!
      • More time for you!

      A choice of plans to fit your needs.

      • $24.95/month for 2 articles of your choice ($12.50 ea.)
      • $34.95/month for 4 articles of your choice ($8.75 ea.)
      • Join our Speaker Network (great for building your mailing list) for a discounted newsletter rate of $9.95/month for 4 articles of your choice.


      FREE group coaching session on how to get started, how to automate your process, how to maintain high open rates … and more!

      Proceeds benefit The Care Partner Project programs and services.

      Easily access articles in your subscription:

      View and read all articles any time on our password protected page.

      Take as long as you like to read and download your articles each month.

      • Timely topics
      • Practical tips, memorable
      • Friendly tone
      • Short, skimmable
      • Human interest stories
      • Share as your own
      • Formatted in Word
      • Quick download
      • Edit as you wish or use “as is”


      (Frequently Asked Questions)

      How often should I send a newsletter?

      Best practices in newsletter marketing suggest sending your newsletter at least once per week, but if you can’t manage that, every other week is a good rhythem.  Whatever you decide, mainly remember that consistency is important. Choose the same day of the week and stick to your schedule.

      Remember this “Rule of 23”  – it takes 23 impressions to make an impression! Those contacts with prospective clients, current clients and referral sources add up with a regular newsletter that offers them valuable info they can use, building trust in your expertise.  When you subscribe, you will have access to  a group coaching session on how to format your newsletter for greatest engagement and support for your professionalism.

      For efficiency, consider using a company like Mail Chimp or Constant Contact which offer tools to automate the process: set up several newsletters at one time and schedule them out for a month or two.

      How do I access my articles every month?

      With your subscription, you receive a login pass to a large collection of newsletter articles and this library grows every month.

      You may vies the articles in full before you download.  Read as many as you like before you choose.

      If the article has a seasonal “angle”, that will be noted for you, as well.

      Our system has a counter so you don’t have to choose your monthly articles in one visit.  You can select one and always come back later to pick another in your monthly package.

      Important note: our system counts from the 1st day of the month through the last, not on the anniversary date of when you get started. (Someday, we may have a more sophisticated software but this seems to work well for now!)

      Do your newsletter articles come with photos or graphics?

      If  you’ve been getting The Care Partner Project newsletter, you see that our style incorporates graphics. We’ve seen great newsletters without any graphics, and others that use photos. For that reason, we offer the articles alone, and you can customize as you wish.

      If you would like to use graphics, we recommend and for photos, Both sites allow free downloads. These are just two good resources. There are many others you may find and prefer.

      How is billing handled?

      When you subscribe, we bill through a company we trust, Square, a credit card processesor. We do not hold any credit card info ourselves.

      To keep our administrative costs low, we require that you keep your card on file for automatic payment every month which Square handles.

      If you ever wish to discontinue the service, we request 30 days written notice. We don’t refund for partial months. We don’t refund if you miss accessing your articles so we recommend that you put a reminder on your calendar – a month can fly by!

      When the month is over, your article allowance resets. In other words, if you forget to download your allotment of articles in one month, they don’t roll over into the next.

      From time to time, we add graphics to the library that are “Bonus” items. You can access those free items whenever you want and as many times as you like. These are usually seasonal greetings. We explain their purpose in the group training session we offer to every subscriber.

      Can you help set up my newsletter template design?

      We are not designers ourselves but we work with 2 amazing people we are happy to recommend! Melanie Johnson is a super talented designer who really “gets” patient advocacy – she’s the main designer for our website and all of our marketing materials. Reach out to Melanie at

      Stacy Edwards has been our Virtual Assistant for several years and she is very familiar with all of the major newsletter services, such as MailChimp, Constant Contact and others.  She can help you set up a template based on Melanie’s design (or any other’s) and also fill you in on the pros and cons of each service.  Contact Stacy at

      Both Melanie and Stacy charge very fair rates.

      You may also want to shop for help at and Upworks. We’ve used both resources at various times over the years.

      As a final note,  you may not need a graphic designer or help with set-up at all! Your logo at the top of the page with your signature and contact info at the bottom is an example of a simple, clean attractive layout that can be easily set up in one of the templates offered by one of the newsletter services, which all offer free plans, too. 


      Does my subscription require a contract?

      No, we do not hold you to a contract, however we do ask for 30 days written notice here if you want to opt out at any time. 

      May I change my subscription level?

      Yes, if you’d ever like to change the number of articles per month that you subscirbe to, just contact us. We make changes on the 1st of every month. Any change you request after the 1st of the month goes into effect the first of the following month.

      How do you achieve such high open rates?

      Motivating your audience to open your newslettter is both art and science, usually involving a lot of trial and error! Please plan to attend the free group training session we offer monthly to pick up some good ideas and best practices.  You will receive an invitation when you subscribe.

      What if another advocate and I have some of the same people on our our mailing lists?

      We piloted this program for a year and the only time this overlap occurred was when 2 advocates included other advocates on their lists. For this reason, we encourage you to send your newsletter to friends and family (GREAT referral sources for you), plus those whom you meet in your communities and elsewhere who fit your target market profile.

      That said, there is really nothing wrong if someone receives a the same/similar newsletter from 2 different advocates. Good information is good for everyone!  Also, this syndicated newsletter model is common in other fields, such as real estate so recipients are unlikely to be put off by duplicates from different advocates.

      Do you ever write custom newsletters for subscribers?

      We are always delighted to hear ideas for newsletter articles! However, we don’t write custom posts. Everything we produce is intended to reach the broadest possible audience.

      It takes 23 visual impressions to make an impression.

      Economical. Efficient. Effective.

      In our modern hectic world, it takes at least 23 impressions to make an impression!

      • Newsletters are your efficient and economical “impression-makers.”
      • The Care Partner Project articles will impress your contacts with your  professionalism, expertise and sensitivity to patients’ concerns.